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Posts Tagged ‘marketing’

bookEveryone seemed to like my reading suggestions last week, so let’s keep this new feature going. When I search the web for content, I’m looking for writing advice, where to find gigs, increasing my network, career advice, ideas for this blog, media trends and news, ideas for freelancing and budgeting, and ideas for the clients I already work for. This explains the random range of articles that I’ll feature on “What to Read.” Keep sending me what you are curious about, and I’ll keep finding awesome and educational reads. Here is double the amount from last week’s “What to Read,” from giving gifts with meaning to networking tips and 100 places to find a job.

  1. Social Media Predictions 2009– Exactly what it sounds like and you can download a sweet .pdf. Hint: Web 2.0 is about passion and quality, not quantity (though that is important, too).
  2. How to Blog and Grow Rich– Makes it sound easier than it is, but some helpful tips.
  3. Are all Bloggers Journalists?– A very personal and interesting take on this endless debate.
  4. How to Give Gifts Unconditionally– A very sweet take on cheap and thoughtful gifts (and just in time for you holiday procrastinators).
  5. 8 Job Interview Tips– They are a bit obvious (like looking the interviewer in the eyes), but these gentle reminders are still key interview rules, and this article is nice crash course.
  6. How to Update Your Resume– Again, some are gentle reminders, but all are very important. These tips (like preparing a separate resume to tackle salary history questions), are a great place to start if you are beginning to revamp your resume.
  7. Personal Branding Lessons from an Advertising Exec– Great tips like, “Define and articulate your vision, mission, and message” and my personal favorite, “Learn and grow professionally.”
  8. Top 100 Blogs– If you are trying to get a new job, freelance write or blog, you NEED to be reading these. This is what the world is talking about.
  9. 100+ Places to Find a Job– Comprehensive list of sites to find gigs ranging form education to tech. Lists career building sites as well, and explains briefly what they all can do for you.
  10. Networking Tips– Been following @DailyCareerTips on Twitter. This is last week’s roundup. My fave: “When asking to network, don’t ask for appt convenient to you ask for a time that is “amenable to them across the next few weeks.” If you are on Twitter, I would follow them!

Till Tomorrow,
C

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roller coasterSince I was a little too upset to blog directly after the lay off, I didn’t get to document the emotional roller coaster I was on. Sometimes (even six weeks after) that crazy bunch of emotions lets me on the ride again, free of charge. Today, I took a few rides.

Most of the time I feel energized, fueled with passion and ready to get my hands dirty in a whole bunch of tasks at once—learning the ins and outs of SEO, participating in a webinar on personal branding and compiling a list of indoor activities for kids, all in one day. And I’m totally cool with that and look forward to it, but sometimes I lose a little motivation, usually after some job news. Today’s news was only half bad, but still left me feeling discouraged.

I understand I’m not the only one feeling this way, so I wanted to share where I turn for a little career pick-me-up.

1- Your first job acceptance package. Mine is still in my inbox and though it makes me a bit sad, it reminds me that if I did it once, I can do it again.
2- Cards from co-workers. Almost everyplace I’ve worked or interned has given me a card at some point. A birthday, my last day, get well soon, etc. I keep all the cards along with others from friends and family in a pretty memory box, and read their positive messages: “You have such a can-do attitude,” “We are going to miss your smile” and “You are so intelligent and willing, it keeps us all motivated.” Those are nice statements to revisit when you’re down in the dumps about your career.
3- Read about how others are dealing with the economy. So many people are frustrated and struggling right now and many are willing to share—their stories are helpful in getting you through days like this. Don’t just think standard inspirational stories; I found this one today about living in a world of abundance and it really resonated with me.
4- Step away from your computer. Sometimes you just need to clear your head, stop reading articles (I know this contradicts yesterday’s post) and get some fresh air. Look for a job and work on your freelance assignments later, and take an hour walk to relax. Simply getting away from your home office can be very liberating and effective.
5-After your break, jump right back into it. Don’t take too much time away from your work either. You don’t want to lose your motivation or get tangled in your own disappointment. Nothing is going to fall in your lap (except maybe a winning lotto ticket. Hey, you never know.), so you still have to make things happen. I find that after I clear my head, the best way to get geared up again is to dive right back in.

Till tomorrow,
C

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Yesterday I wrote about using Twitter to market yourself and network for your job search. One of blogs I linked to for tips on this, JobMob, commented on the post and suggested I let you know what tips I find helpful and actually use. I’m still very new to Twitter, but these beginner methods have proved advantageous to me. Be sure to check out yesterday’s links for a more comprehensive list of ideas.

Getting Started on Twitter and Actually Being Visible

1- Find your friends. Every guide to Twitter has a different take on this. Some suggest finding Tweeters (twitter users in twitter lingo) with common interests first, others suggest following Tweeters that follow you back and some say don’t follow your friends off the bat. I found some friends first, which lead me to other friends via my friend’s followers. Your goal is to follow users and have followers, too and following your friends is a great start. (That is a lot of following…)

2- Follow your heart. After I started tweeting and found some friends, I branched out to tweeters with common interests. Since I’m interested in publishing, I followed tweeters like Anne Wayman (the writer behind AboutFreelanceWriting.com), News Recruiter which tweets about people coming and going in jobs in the media world and of course, The New York Times. I also followed tweeters out of my leisure interests as well, like the New York Giants—all work and no play would make Charlotte a dull girl.

3- Tweet a whole bunch of updates. Now that you are part of the Twitterhood, be an active member! What are you doing? I like to link to blog posts that will interest my followers, like my post on making your own way in a rough economy. I can link to articles I’ve written and want to share, sites I find helpful and even talk about an interview I’m going to go on. You can ask for advice, link to your web page and really get yourself out there by finding more followers that will have an interest in your content. A fun tweet once in a while is good too. You might be tweeting via a machine, but you are still human.

4- Auto-follow your followers. I use the service TweetLater so I can automatically follow people who follow me. This will increase your immediate community and expose you to more people. Be sure to check every once in a while for spammers and people who aren’t really contributing to your conversations.

5- Don’t be afraid of Twitter Directories. Use directories like TwitDir, Twellow and Just Tweet It to find professionals in your industry to follow. This will not only help keep you up to date with industry news, but increase your real life network once you get a dialogue going with them.

6-Take a walk around your new ‘hood. Like moving to a new place, you need to get out and explore. Twitter is still pretty new, so even though a tweeter has 11,000 followers, they are still new in town, too. Use Twitter Search to scope out what’s going on and search relevant keywords (to your interests, industry, etc.) to see who comes up, and follow the ones that stand out and offer information to you. Twitter can be a job/marketing tool and enjoyable at the same time—so get out there and tweet!

(Special thanks to Jacob from JobMob for the blogging tip!)
Till tomorrow,
C

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