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Posts Tagged ‘new media’

Happy New Year!

Lovely Galley readers, I missed you while I was away, but I can’t deny that I enjoyed not being plugged in constantly. I needed a break from searching and reading and though I feel guilty about it, I’m trying not to.

Many folks say they don’t make New Year’s resolutions because they don’t keep them. Well, I’m making some that I can keep. Don’t make resolutions so outlandish you could never reach them, but at the same time, there is nothing wrong with shooting for the moon. As the poster in my sixth grade classroom said, “even if you miss, you will land among the stars.”

New Year’s Resolutions for those looking for a job and freelancers (I’m doing these too!):

1) Be happy and stop feeling guilty. Be yourself, even if you were laid off. Smile, watch your favorite shows, make your favorite dinner; don’t think every waking moment needs to be devoted to your job search. All work and no play is no good, even if your work is not bringing a paycheck home every two weeks. Do not feel guilty about enjoying yourself, this will not only make you miserable, but it can hinder your job search as you become more and more resentful of your situation.

2) Stay motivated. The position you applied for has been cut, and three of your clients can’t afford you right now. It’s rough and it’s not pleasant, but you can’t let it keep you down. Wallowing and pitying yourself will get you no where. Fall and get back up as many times as it takes. Talk to those around you, visit message boards and vent in your journal when you need to get all that disappointment out. It is normal to be upset, but you still can’t let it get the best of you.

3) Do more for your search. Sending out a pitch letter every two weeks and occasionally leaving your house to go to a networking event is only putting in 50% effort. If you want to see real results, you need to get out there. Tweet 10 times a day on Twitter, attend every free webinar in your field, go to networking events and events that could be networking events (like a reading from a book that was just published about your field—the author and the participants are all potential connections).

4) Use social networks to their fullest. Twitter, Facebook and LinkedIn can bring you new fans and friends, but they can also land you new assignments and score you full-time gigs. Take the time to learn what makes these platforms tick. Get started here:

8 Ways Twitter Can Build Your Freelance Business

10 Traits of Highly Effective Twitter Users

10 Ways to Use LinkedIn

This wont be the last time we talk about these resolutions. I’m going to keep you posted on how I am doing with them every few months, or if something comes up (like me falling off the wagon or reaching a new audience, whatever comes first). I want you to do the same. You don’t have to broadcast it to the world, but every month, revisit your resolutions and give yourself your own progress report.

Here’s to a fabulous 2009! (It can’t be worse than 2008, right??)

Till tomorrow,
C

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I missed you blog. But now, I am back. Back to writing about navigating my way around this crazy media landscape that is New York City. What has changed since I’ve been gone and why am I back?

In July, I started working as an Editorial Assistant at a start-up, self-help website that had some big investors, one being a major media company. I learned so much, worked with great people and was beyond satisfied with my position. I looked forward to going to work in the morning and was eager to continue gaining experience at this company. As you know (unless you have found some amazingly cozy, group of rocks/cave to live in/under), the stock market has been a bit unpredictable and very shaky. The shaky market and overall economic environment of the country/world shook things up at work and there were lay offs, and I was one of them.

Enter roller coaster of emotions. I was in complete shock. I had been religiously following how bad the markets were doing but for some reason, I thought I was exempt from their effects. I felt as if a rug was ripped out form underneath me and most of all, I felt embarrassed. I was so excited about the position I had and about working in such a wonderful place, I didn’t realize how low I’d feel after such a high. Enter phase 2: From sadness to anger/bitterness. I felt cheated and ripped off, as if I just realized I lost half my money in a pyramid scam.

Once I got over feeling angry, the way I felt next could best be described with this phrase, “Shit. I need to get a job NOW.” I realized new undergrads would soon be becoming college graduates and they, too, would be job hunting and more people would be getting laid off soon, not less, and they, too would be searching. Therefore, I needed to hop off my emotional roller coaster, quit feeling and just start doing.

So for the last few weeks, I’ve been doing. I’ve been getting in touch with all my contacts, not being embarrassed and telling them what went down and how they can help, I’m applying to jobs, interviewing for positions, emailing editors at places I want to work for informational meetings, sending my resume and asking about open positions. I’ve discovering new job web sites and resources, I’m taking a freelancing course, designing my own website to showcase my clips and who I am and making more connections every single day. It took me about a week to get back into job search mode, but I haven’t stopped now that I’ve started. I’m the busiest unemployed person I know (unfortunately, I know a lot).

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I wanted this blog to talk about my experiences in the media, but its hard to talk about something that is currently almost non-existent. Everyday I apply for jobs, sometimes I hear back, sometimes I go on interviews. Everyday I read I WANT MEDIA and MediaBistro’s news of the day. Everyday I say to myself, “Of course I am trying to get into a field whose pages shrink daily and during an economic downturn nonetheless. I am crazy.”

So in the meantime, everyday I pick MediaBistro Video On Demand videos to watch about blogs, the internet, advertising, etc, everyday I look for conferences and courses to sign up for to learn about different aspects of the publishing industry, meet new editors and how to write a cover letter that doesn’t suck or sound like a robot and everyday I read articles in the ASME The Best American Magazine Writing 2007. Since I am only doing side projects, these activities make me feel like I am at least doing something in my field.
Perhaps none of the panels I attend or people I meet will be able to help me right now, but it is giving me peace of mind and maybe we’ll be able to help each other in the future (also helping with the peace of mind bit).

So what news am I reading that is stressing me out? I used to talk about my views, opinions and ideas on the media in my analytical Media Studies courses at Hunter, but graduation stole those from me, so now I must rant here. Maybe it will help take my blog in a new direction–my experiences, my views, my media. Catchy.

Last Friday, Meredith Corp. cut 60 jobs and opted not to fill 60 open positions. This, alone, made me sigh aloud since 20 of the 60 job cuts came from the magazine business (for all you mathematicians, that is 1/3 of the jobs) and Meredith owns big names like Better Homes and Gardens, Family Circle, Ladies’ Home Journal, Parents, Baby, Fitness and More.

Next year, weekly giant U.S. News & World Report will be biweekly. The mag’s editor, Brian Kelly said: “‘News’ and ‘week’ becomes an oxymoron.” Ok so that isn’t exactly an epiphany, since the 24-hour news cycle turned never-ending news cycle thanks to Al Gore, err I mean, the creators of ARPANET (what a ’90s joke!) has been going on for quite some time. But it nevertheless is disheartening to see the country’s No.3 weekly drop its frequency. BW Chicago, BusinessWeek’s first city-focused monthly, has been offed with the June issue as the last issue because of, you guessed it, slow ad sales.

Where are all the ads going? Print is literally shrinking everyday (if you noticed, the NYPost isn’t as tall as it used to be) and even Rupert Murdoch can’t quite figure out how to make money on the web. Google can’t be getting all the ads. The good news is that cool ways to engage the public online happen almost everyday. YouTube is going to launch a “Reporter” channel for pros and amateurs to submit news and the super cool part is that the site is teaming with the GOP for a contest to send an amateur to the Republican Convention. But we already knew Google knows how to engage the people.

But what about magazine sites? Wired has a good handle on it but by the look of other mags’ sites, it seems like some mag editors are more scared of the net than anything else. When are we going to be more engaging? MarketWatch.com has an article today, titled ” 8 simple rules for succeeding on the web. Commentary: Magazines should find opportunities, not obstacles”. The 8 ways are : 1- Have an attitude. 2- Make it easy to read. 3- Stress interactivity. 4-Entertain. Know your audience. 5- Maintain an identity. 6. Live in real time. 7- Be true. 8- Experiment. Though I whole-heartedly agree, I wonder: magazines didn’t know this already?

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